About Us
OUR STORY
Worn Curations began with a simple idea: to create pieces that tell a story through wear — pieces worn often, loved deeply, and curated with intention. Our name reflects this philosophy: a collection of thoughtfully designed goods made to hold up to life’s everyday moments and memories.
The brand was founded in 2024 by Tori, a mother and fashion creative living in the coastal Northern Rivers of NSW, Australia. After the birth of her daughter, Tori felt a strong pull to stay present at home while also carving space for a creative outlet — something she could pour love and intention into while embracing the everyday rhythm of motherhood. Worn Curations was born from this desire: a slow, purpose-driven brand rooted in both family life and thoughtful design.
Originally launched with a focus on children's sleepwear, the brand has since grown to include timeless everyday wear — all made from natural cotton fibres, produced in small batches, and designed to simplify dressing and stand the test of time. We believe in a slower, more intentional approach to fashion: one that values quality over quantity and favours comfort, durability, and timeless style over fleeting trends.
WHY COTTON?
Cotton is a natural fibre renowned for its softness, breathability, and durability. At Worn Curations, we select high-grade, often organic cotton to ensure that every garment is gentle on your child's delicate skin.
We appreciate that cotton is easy to wash and care for, allowing your little ones to enjoy their adventures without worrying about the wear and tear on their clothing. Its resilience means that our garments are designed to withstand countless washes and playful moments, offering long-lasting wearability for both you and your child.
Choosing cotton means choosing comfort, practicality, and durability—essential qualities for everyday wear that you can trust.
SUSTAINABILITY
At Worn Curations, we are dedicated to making conscious business decisions to minimise our environmental footprint. As a young and evolving business, we are committed to continuously learning and improving our practices.
Our sustainability initiatives include:
- Recycled Post Satchels: All orders are shipped in recycled satchels made from 100% recycled ocean bound plastic pollution.
- Plastic-Free Packaging: We avoid single-use plastics by ensuring our garments are not individually wrapped in plastic.
- Recycled Paper: All paper used within our business is printed on recycled paper.
- Natural Fibres: We only use natural fibres for our garments, ensuring they are biodegradable and gentle on the Earth.
- Small-Batch Production: Our small-batch production ensures that nothing from our business ends up in landfill.
PRODUCTION
At Worn Curations, we embrace the philosophy that less is more. By producing our clothing in small batches, we significantly reduce waste and steer clear of the pitfalls associated with fast fashion. Our seasonless designs are crafted to remain stylish and relevant, allowing for extended wear.
Our garments are lovingly produced in China, where we collaborate closely with our skilled manufacturers. We maintain open and regular communication through messages and video chats to ensure every aspect of production aligns with our high standards.
A fundamental priority for us has been partnering with manufacturers who adhere to fair trade practices. We are committed to ethical production, rigorously upholding fair wages, safe working conditions, and reasonable working hours. This commitment ensures that every garment not only looks good but also feels good to make and wear.